How to Monitor Competitor Linkedin Company Pages and Executives in Real Time

What you can (and cannot) see on Linkedin competitors

Job to be done: know the moment a named competitor company or executive posts something that changes your battlecard or outbound angle.

Honest limits before you build a list:

• Company and showcase pages: posts only. We do not track company comments or company likes.
• Person trackers fill that gap. An exec commenting on a launch thread or liking a buyer's post is often the usable sales signal.
• Keyword include/exclude filters apply to posts and comments only. Likes have no text, so keywords cannot quiet them. Turn likes off on noisy exec trackers.
• MultiFollow does not follow or connect on your behalf. They are not notified.
• This is a named-account watchlist, not open keyword listening across the web, and not job-change or net-new lead discovery.

Field reference: Trackers docs.

Step 1. Build a short competitor watchlist (company + people)

Do not start with fifty brands. Start with the three competitors that actually steal deals this quarter.

• 1. Sign in at dash.multifollow.io. Free does not need a card.
• 2. For each competitor, add:

• The company page URL (/company/...).
• Optional showcase pages if they split product lines (/showcase/...).
• 2-5 people: CEO/founder, product lead, head of sales, and one AE who posts a lot.

• 3. Supported Linkedin formats match the table above. Paste the full public URL.
• 4. On Business+, you can CSV-import the same mix in one file (platform = linkedin, profile url = the URL). Company rows should set track posts true and leave comments/likes false. Person rows can enable posts, comments, and (optionally) likes.

Tip: keep company trackers and exec trackers as separate rows. You will want different keywords and different Slack channels later.

Step 2. Set activity types that match the job

Competitor company / showcase

• Track posts only. That is all the platform exposes through MultiFollow for those URLs.
• Typical signals: product launches, pricing changes, partnership announcements, webinar blasts, hiring posts.

Competitor executives (people)

• Start with posts + comments.
• Add likes only for a short VIP list (CEO, founder). Likes are noisy and cannot be keyword-filtered.
• Typical signals: thought-leadership posts, comments on buyer threads, likes on prospects' content (Linkedin only).

Optional X handles

• Posts + replies for the same brand or founder.
• Do not expect likes on X.

If the goal is "official narrative," company posts are enough. If the goal is "who is talking to our ICP," prioritize people trackers.

Step 3. Add keyword filters so Tuesday stays readable

Without filters, every webinar shout and congrats post lands next to the pricing change you cared about.

On each tracker, use include and exclude keywords (comma-separated, max 10 each, 2-200 characters):

Company page example

• Include: launch, pricing, partnership, your category stem, a product name they use.
• Exclude: hiring, webinar, podcast, career, congratulations.

Exec person example

• Include: pricing, RFP, migration, competitor-vs-you phrases you actually see.
• Exclude: webinar, congrats, newsletter.
• Keep likes off until the text feed is clean.

Deep dive: How to filter Linkedin and X watchlist alerts with include and exclude keywords.

Step 4. Choose delivery and separate company noise from exec signal

• Email: every plan. Fine to prove one company page fires.
• Slack incoming webhook and API webhooks: Business and above. Point company trackers at #battles and exec trackers at #signals-outbound with per-tracker Slack or API webhook URLs.
• Pipe JSON into Clay, n8n, Zapier, Make, or a CRM the same way. Step-by-step: Route MultiFollow alerts to Slack, Clay, n8n, or Zapier.

Verification checklist:

• 1. Save one company tracker with a tight include list.
• 2. Wait for a real company post (or tighten keywords after the first false positive).
• 3. Confirm the alert shows activity_type post and the company profile_url.
• 4. Add one exec tracker. Confirm comments arrive as comments, not as company activity.
• 5. If likes flood Slack, disable likes on that person tracker.

A practical competitor stack (example)

For one rival brand:

Act from Slack or Clay. MultiFollow is the trigger, not the send button. Reply on the thread, then InMail or email from whatever you already use.

If you also need the moment their website pricing or changelog page changes, that is a different job. Page Deltas watches any URL for content changes. MultiFollow stays on the Linkedin/X people and pages you name.

Plans that unlock this how-to

Company and person trackers work wherever you can create Linkedin trackers, including Free (1 Linkedin + 2 X, best-effort email). Near real-time email starts on Essential. Slack, API webhooks, REST API, MCP, bulk CSV, and team features need Business or above. Verify live on multifollow.io before you buy. Plans are prorated.

Start watching competitors

Create a free account, paste one competitor company URL, add a short include list (launch, pricing), and prove the email fires on a real post. When you need the same alert in Slack or Clay, and room for executives beside the company page, move to Business and expand the watchlist.

Start on MultiFollow (free plan available). Questions: [email protected].

Start on the free plan, no credit card

Julien
Product Manager at MultiFollow