A Journalist’s Guide to Staying Ahead with Real-Time Social Media Monitoring

Keeping up with sources on social media is a relentless task for journalists. News breaks fast, and the sheer volume of activity on platforms like X and LinkedIn can make it tough to stay on top of what matters. Checking profiles manually for new posts, comments, or updates eats up time. Time you don’t have when a story’s unfolding.

That’s why we built a social media monitoring platform that does the work for you. It tracks accounts on X and LinkedIn in real-time and anonymously, sending you an alert the moment there’s new activity, whether it’s a post, a comment, a like, or a profile update. Here’s how it can change the way you monitor sources.

Journalist Guide

What MultiFollow.io Does

Our platform watches the accounts you care about and notifies you instantly when something happens. No more refreshing pages or scrolling endlessly to see if a source has posted. You get the update as it happens, keeping you in the loop without the hassle.

And it’s anonymous. Your monitoring stays under the radar, which matters when you’re tracking sensitive sources or just want to keep your process discreet.

Additionally, MultiFollow.io allows you to filter the content based on specific keywords. For example you might want to receive an alert if a specific account on X or Linkedin posts only about a specific topic.

How It Fits Your Workflow

We know journalists juggle tools and deadlines, so we made sure this platform plays nice with how you already work. You can get alerts:

Pick what works for you, and the alerts roll in seamlessly.

A Real-World Example For Journalists To Monitor Sources

Picture this: You’re covering a politician who’s active on LinkedIn. They don’t post often, but when they do, it’s a statement—or a shift in position—that could shape your story. With our platform, you set up monitoring for their profile. The second they update their bio or drop a new article, you get an alert. You’re on it instantly—reaching out for a quote, tweaking your piece, or just filing the info away—while others are still catching up.

Or maybe you are specialized in tech and you would like to monitor key actors in the tech industry? MultiFollow.io allows you to easily monitor tech entrepreneurs, data scientists, investors, ... and cover hot topics in real-time.

That’s the edge real-time monitoring gives you.

LinkedIn Email Example Email alert about a post on LinkedIn by a renowned tech entrepreneur

Why It’s Worth Your Time

This isn’t about adding another tool to your pile—it’s about cutting the grunt work so you can focus on reporting. Here’s what you gain:

News doesn’t wait, and neither should you. Our platform hands you the ability to track multiple sources across X and LinkedIn without breaking a sweat.

Conclusion

If you’re tired of playing catch-up with social media updates, give our platform a shot. It’s built to tackle the exact problem journalists face every day: too much noise, too little time. Set it up, let it run, and get back to the real work—telling the story.

Social media profile monitoring can be very powerful.

If not done yet, feel free to try social media profile monitoring: register on MultiFollow.io here.

Arthur
CEO at MultiFollow.io