How to Bulk-Import a Linkedin and X Watchlist from CSV

Pasting trackers one by one is fine when you are proving the product on Free. It breaks the moment your shortlist is a Clay table, a Sales Navigator export, or a CRM segment with dozens of Linkedin people, company pages, and X handles. You need one file, the right columns, and trackers that wake up already filtered and already pointed at the right Slack channel or Clay table.

We build MultiFollow, so here is the honest shape. MultiFollow is an anonymous Linkedin and X (Twitter) activity watchlist. You give it profile URLs. We fire when those accounts post, comment, or (on Linkedin people) like. Delivery is email on every plan, plus Slack and API webhooks on Business and above. Bulk CSV import is the Business+ path for loading that list in one shot. This post is the setup path, not a competitor comparison.

Field reference and sample files live in the bulk alerts creation docs. For what each activity type means on Linkedin people vs company pages, see How to Monitor Competitor Linkedin Company Pages and Executives. For quieting noise after import, see How to Filter Linkedin and X Watchlist Alerts with Keywords.

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What bulk import is (and is not)

Job to be done: take a known list of Linkedin and X URLs and turn them into live MultiFollow trackers without clicking Create fifty times.

You get	You do not get
Many trackers created from one CSV (max 10 MB)	Net-new lead discovery or ICP search
Per-row activity flags (posts, comments, likes)	Job-change monitoring
Per-row include/exclude keywords	Open keyword listening across the web (that is KWatch.io)
Per-row Slack or API webhook URLs (Business+)	Automatic enrichment or message drafting (do that in Clay, n8n, Zapier, or your CRM)
Anonymous monitoring (they are not notified)	Website change monitoring (that is Page Deltas)

Bulk import does not invent URLs. If a row is wrong, the tracker is wrong. Clean the list in Clay or a spreadsheet first.

Plans that unlock this how-to

You can create trackers one by one on Free and Essential. CSV bulk import, Slack, API webhooks, REST API, MCP, and team features need Business or above. Verify live on multifollow.io before you buy. Plans are prorated.

Plan	Price	Linkedin + X trackers	Bulk CSV / Slack / API webhooks
Free	$0	1 + 2	No (email, best-effort)
Essential	$19/mo	5 + 10	No (near real-time email)
Business	$79/mo	25 + 50	Yes (+ REST API, MCP, team)
Enterprise	$199/mo	100 + 200	Yes (+ advanced support)
Agency	Custom	Multi-client	Yes

If you are still on Free, paste one high-value Linkedin person, wait for a real post or comment, then upgrade when the shortlist is ready. Do not build a 40-row CSV you cannot import yet.

Step 1. Shape the shortlist before you open the CSV

Start from a list you already trust: open opportunities, a Sales Navigator lead list, a Clay table, or the three competitors that steal deals this quarter. Keep the first import small (10 to 25 rows) so you can spot bad URLs and wrong activity flags.

Supported URL formats (full public URLs):

Linkedin person: https://www.linkedin.com/in/{username}/
Linkedin company: https://www.linkedin.com/company/{name}/
Linkedin showcase: https://www.linkedin.com/showcase/{name}/
X (Twitter): https://x.com/{username} (platform value in the CSV is still twitter)

Honest limits before you fill columns:

Linkedin company and showcase pages: posts only. Set comments and likes to false on those rows.
Linkedin people: posts, comments, and likes. Likes have no text, so keyword filters cannot quiet them. Leave likes off until you want that noise.
X: posts and replies. Not likes (private since 2024).
MultiFollow does not follow or connect on your behalf.

Step 2. Build the CSV (columns that matter)

Use commas as delimiters. First row is headers. Each later row is one tracker.

Required columns

Column	Values	Notes
`platform`	`linkedin` or `twitter`	X rows still use `twitter`
`profile url`	Full profile URL	Header includes the space: `profile url`

Optional columns

Column	Type	Notes
`track posts`	boolean	`true` / `false`
`track comments`	boolean	People and X only in practice; keep false on company/showcase
`track likes`	boolean	Linkedin people only
`message included keywords`	string	Comma-separated, max 10, each 2 to 200 characters. Posts/comments only
`message excluded keywords`	string	Same limits. Suppresses matching text
`api webhook url`	string	Per-tracker API webhook. Overrides account-level. Business+
`slack webhook url`	string	Per-tracker Slack incoming webhook. Overrides account-level. Business+

Basic example

platform,profile url
linkedin,https://www.linkedin.com/in/erikatrautman/
linkedin,https://www.linkedin.com/company/anthropicresearch/
twitter,https://x.com/elonmusk

Advanced example (filters + routing)

platform,profile url,track posts,track comments,track likes,message included keywords,message excluded keywords,api webhook url
linkedin,https://www.linkedin.com/in/erikatrautman/,true,true,false,hiring,"looking for",https://api.clay.com/v3/sources/webhook/pull-in-data-from-a-webhook-xxxx
linkedin,https://www.linkedin.com/company/anthropicresearch/,true,false,false,"launch,pricing,partnership",,
twitter,https://x.com/elonmusk,true,true,false,spacex,,

Tips that save a re-import:

Put prospect rows and competitor rows in one file if you want, but give them different api webhook url or slack webhook url values so Clay tables and Slack channels stay clean. Same pattern as routing alerts to Slack, Clay, n8n, or Zapier.
Prefer include keywords for buying language (hiring, RFP, a competitor name) and exclude keywords for recurring spam in that person's feed. Details: keyword filter how-to.
File size limit is 10 MB. Hundreds of tracker rows fit easily.
Save as real CSV (UTF-8, comma-separated). Spreadsheet "CSV" exports that use semicolons will fail.

Step 3. Import in the MultiFollow dashboard

1. Sign in at dash.multifollow.io on a Business or higher plan.
2. Open Bulk Import (same flow described in the bulk docs).
3. Choose your CSV.
4. Optionally enable Override existing alerts only if you mean to replace current trackers. Leave it off for an additive import.
5. Click Import. On success, new trackers are active immediately.

If a row fails, fix the URL or boolean, re-export, and import again without override so you do not wipe the good rows.

Step 4. Prove one signal, then widen the list

1. Keep email on for the first day so you see a real post or comment land.
2. Send a test webhook from the dashboard if you filled api webhook url or the account-level webhook. Map fields in Clay the same way as in Clay templates for sales signals.
3. Spot-check three trackers: a Linkedin person (comments on), a Linkedin company (posts only), and an X handle.
4. Only then import the rest of the quarter's shortlist, or grow the CSV in batches of 25.

Common mistakes

Using linkedin.com/company/... rows with track comments or track likes true. Those flags do nothing useful on company pages. Set them false.
Turning likes on for every person on day one. Likes bypass keyword filters. Start with posts and comments.
Putting twitter platform with a linkedin.com URL, or the reverse. Platform and URL must match.
Expecting bulk import on Free or Essential. Upgrade first, or paste manually until the list is small enough to live without CSV.
Treating MultiFollow as the send button. The watchlist fires the signal. Outreach still happens in your sequencer, CRM, or inbox.

Quick checklist

1. Business+ plan, shortlist cleaned, URLs full and public.
2. CSV headers exact: platform, profile url, then optional flags and webhooks.
3. Company/showcase rows: posts true, comments/likes false.
4. Keyword and per-tracker webhook columns filled where you already know the destination.
5. Import without override, verify three trackers, then widen.

Frequently asked questions

Do I need Business to bulk-import?

Yes. Bulk CSV import is on Business and above, with Slack, API webhooks, REST API, MCP, and team features. Free and Essential create trackers one by one and deliver by email only.

Can one CSV mix Linkedin people, company pages, and X?

Yes. Set platform per row (linkedin or twitter) and use the matching URL format. Adjust activity flags per row so company pages stay posts-only.

What does Override existing alerts do?

When enabled, the import replaces your current trackers with the file. Leave it off for a normal additive import. Confirm the label in the UI before you click.

Can I set different Clay tables or Slack channels per row?

Yes on Business+. Fill api webhook url or slack webhook url on each row. Those override the account-level webhook for that tracker.

Does bulk import track job changes?

No. MultiFollow watches posts, comments, and Linkedin likes on the URLs you provide. It does not detect employment changes.

Get started

Create a free account at multifollow.io, prove one Linkedin person on email, then move to Business when the CSV is ready. Paste the file, keep keyword filters tight, and route only the signals you will act on the same day.

Start on MultiFollow (free plan available). Questions: [email protected].

Start on the free plan, no credit card

Julien
Product Manager at MultiFollow