Thanks to MultiFollow.io, you can be notified in real-time when someone posts, comments, or likes, and integrate the activity of a social media profile into your system with API webhooks.
We've built our API webhooks to seamlessly connect with the tools you already use - from CRM systems and analytics platforms to help desk software and custom-built solutions. With straightforward documentation and a streamlined setup process, you can integrate our webhooks quickly and start receiving data right away.
We will send a JSON encoded POST HTTP request to the URL you specify, every time a new post, comment, or like is detected on the social media profile you are tracking.
You will need to read the body of the HTTP request. This body is formatted as JSON. Here is an example:
{
"platform": "linkedin",
"profile_url": "https://www.linkedin.com/in/erikatrautman/",
"query": "URL: https://www.linkedin.com/in/erikatrautman/. Track posts. Track comments. Track likes.",
"datetime": "2025-01-19T05:52:00Z",
"link": "https://www.linkedin.com/posts/erikatrautman_vice-president-strategy-and-business-operations-activity-7272270503808000000-OxBb",
"content": "I've got two more great leadership positions I'm filling! I am so inspired by the vision and the culture here at Sprout. So come join me to transform how companies leverage social media to connect with their customers.",
"activity_type": "post"
}
In social media monitoring, timing is crucial. Having immediate access to new information can provide a significant competitive advantage. Through our API webhook system, you'll receive instant alerts whenever there's new activity on a monitored social media profile. This enables you to promptly engage with and respond to any brand or industry-relevant discussions as they happen.
Set up your webhook URL in your dashboard
Here is how it works:
Our platform prioritizes security, employing encryption (TLS) to ensure that data transmitted via our webhooks is protected
You can create one account-level webhook per team member, and each tracker can also carry its own webhook URL, which takes precedence over the account-level one. This lets you route different trackers to different destinations. The number of requests sent through your webhooks is unlimited.
A webhook is triggered in real-time everytime a new post, comment, or like is detected on the social media profile you are tracking.
No. When we send you notifications by email, the content is sometimes truncated if too large, and several results can be grouped in the same email. When using API webhooks, on the other hand, we only send one result per API call and the content is not truncated.
In your dashboard, when setting up your webhook URL, you can send test webhooks to help you with your integration
Yes, every systems that are able to receive custom POST HTTP requests can receive our webhooks
Absolutely! We offer dedicated technical support for setting up, configuring, and troubleshooting webhook integrations.