How to Track Investors on Linkedin and X Before You Pitch

Why scrolling your feed doesn't work

You could follow every investor on your list and check your feed each morning. In practice, Linkedin's feed decides what you see, and it mixes in reshares, job updates, and posts from people you met once at a meetup. A partner's post about your exact market can be buried by lunch.

X has the same problem, plus the volume. A busy seed investor might post a dozen times a day, and the one reply that matters is easy to miss.

So the feed tells you roughly what's going on, but it won't reliably tell you that a specific person just said something you can act on.

Build an investor watchlist instead

I work on MultiFollow, so keep that in mind. MultiFollow lets you add Linkedin and X profiles to a watchlist and sends you an alert each time one of them posts. On Linkedin, it also catches their comments and likes. Tracking is anonymous, so the investor doesn't see that you're watching.

A fundraising watchlist doesn't need to be big. Start with the 10 to 25 people you'd most like to pitch in the next two months. For each fund, add the partner who leads deals in your space, not the fund's general account, since partners post opinions and fund accounts mostly post announcements.

Here's how the plans line up for this, from our pricing page.

If you're just testing the idea, the free plan covers one key partner on Linkedin and two on X. A real raise with a shortlist of 20 or so investors fits the Business plan, which also adds Slack alerts and webhooks.

Setting it up

The setup takes about fifteen minutes if you already have your target list.

1. Paste each investor's Linkedin and X profile URLs into your watchlist. If your list already lives in a spreadsheet, the bulk CSV import guide saves you the copy-pasting.

2. Pick where alerts go. Email is fine for a solo founder. If you're raising with a co-founder, a shared Slack channel means you both see the same signal.

3. Add keyword filters for your market. If you sell to logistics teams, words like "logistics", "freight", or "supply chain" keep the alerts focused on posts you can actually use. The keyword filter guide covers how matching works.

Once that's done, an alert looks something like this.

New Linkedin post from Jane Doe (Partner, Example Ventures)
"Hot take: most vertical SaaS pitches I see in logistics skip the hardest
part, which is getting carriers to actually use the product..."
https://www.linkedin.com/posts/...

(The investor and fund above are example data.)

What to do when an alert comes in

An alert isn't a reason to email right away. It's a reason to pay attention for a few minutes.

If the post is an opinion about your market, read the comments too. Who's pushing back? Does the investor reply to anyone? That tells you what they care about more than any fund thesis page.

If you have something useful to add, comment publicly first. A thoughtful comment from a founder who clearly knows the space is a softer first touch than a DM, and it puts your name in front of them before your email lands. We wrote more about this pattern in how to reach out after a prospect posts on Linkedin. It was written for sales, but it works the same way with investors.

Then, within a few days, send your email or warm-intro request and reference the post directly. "You wrote last week that carrier adoption is where logistics SaaS fails. That's the problem we spent our first year on, and here's what we found" is a much better opener than the generic one.

Likes are useful as context but rarely worth mentioning. Telling someone you saw what they liked feels a bit odd. Use them to learn which founders and topics a partner pays attention to.

A few things to keep in mind

MultiFollow tracks activity, meaning posts, comments, and likes. It doesn't track job changes, so if a partner moves to a new fund, you'll want to check their profile before you send anything.

Also, don't let the watchlist turn into an excuse to wait for the perfect post. Some great investors barely post at all. For them, a warm intro is still the better route, and the watchlist just adds context when they do speak up.

If you also want to know when anyone (not only the people on your list) mentions your market or your company on Reddit, X, or Hacker News, our sibling product KWatch does keyword monitoring across those sites.