Staying informed about specific social media accounts’ activities is critical for businesses, marketers, and recruiters. MultiFollow.io, paired with automation platforms like Zapier and n8n, enables organizations to monitor social media profiles in real time and integrate these insights into automated workflows. This article introduces MultiFollow.io, Zapier, and n8n, explores compelling use cases for their integration, and provides detailed guidance on setting up these integrations to enhance social media monitoring.
Our platform, MultiFollow.io, is a specialized social media monitoring platform designed to track activities of specific accounts on LinkedIn and X. It provides real-time alerts for posts, comments, likes, and profile updates, delivered via email, Slack, or API webhooks. Users can filter alerts by keywords and monitor an unlimited number of profiles based on their subscription plan, making it ideal for competitive analysis, influencer tracking, and recruitment. The platform’s AI-driven capabilities ensure precise, anonymous monitoring, empowering users to act on fresh insights swiftly.
Zapier is a no-code automation platform that connects over 7,000 applications, enabling users to create automated workflows, known as “Zaps,” without requiring programming expertise. By processing data from webhooks or app triggers, Zapier routes information to tools such as Slack, Google Sheets, or CRMs, streamlining task automation. Its intuitive interface is well-suited for marketers, small businesses, and non-technical professionals aiming to optimize operations.
n8n is an open-source, low-code workflow automation tool supporting over 400 integrations and custom API connections. It allows users to design complex, multi-step workflows with branching logic and custom scripting, catering to developers and enterprises needing advanced customization. With its self-hosting option, n8n ensures data privacy, making it suitable for organizations with stringent security requirements.
Integrating MultiFollow.io with Zapier or n8n transforms real-time social media activity alerts into actionable workflows. Below are five high-impact use cases that illustrate the power of these integrations.
MultiFollow.io excels at monitoring competitors’ social media profiles, capturing activities such as new posts, comments, or profile updates on LinkedIn or X. When a webhook alert is triggered, it delivers a comprehensive payload including the platform, profile URL, activity type (e.g., post, comment), content, and timestamp. This data can initiate a workflow that logs the activity in a Google Sheet, categorizing it by profile, activity type, and date to enable trend analysis.
The automation also pushes the data to a business intelligence tool like Power BI via an API, creating dynamic visualizations of competitor engagement patterns, such as posting frequency or audience reactions. For urgent updates, such as a competitor announcing a new product, the workflow sends an immediate Slack notification to the strategy team, including the post’s content and link for rapid review. Additionally, the automation can email a weekly digest to the marketing team, summarizing key competitor activities. This comprehensive tracking enables businesses to adapt strategies proactively, staying ahead in a competitive landscape.
MultiFollow.io’s ability to track specific influencer accounts on LinkedIn or X provides valuable opportunities for partnership building. When a webhook alert signals activity from a monitored influencer, such as a post praising a related industry topic, it includes the profile URL, content, activity type, and timestamp. The automation adds the influencer’s details to a Mailchimp list for targeted outreach campaigns, ensuring consistent communication. It also logs the activity in Airtable, capturing the post’s content, engagement metrics, and profile details for long-term tracking.
For immediate engagement, the workflow sends a personalized email via SendGrid, thanking the influencer for their post and proposing a collaboration, such as a sponsored campaign. To ensure relevance, the automation creates a task in ClickUp for the marketing team to review the influencer’s alignment with brand goals. This streamlined process accelerates influencer identification and engagement, fostering authentic relationships that amplify brand visibility.
MultiFollow.io supports recruiters by monitoring potential candidates’ social media activity on LinkedIn, such as posts about career achievements or profile updates indicating job changes. A webhook alert provides the candidate’s profile URL, activity type, content, and timestamp, triggering a tailored workflow. The automation creates a candidate record in a recruitment platform like Workable, including the activity details and a link to the original post for context. It also sends a Slack notification to the hiring manager, highlighting the candidate’s recent activity to prompt timely outreach.
For long-term tracking, the workflow logs the candidate’s details in a CRM like Zoho, categorizing them by role suitability and engagement history. If the activity indicates high relevance, such as a post about a relevant skill, the automation schedules a personalized outreach email via Outreach, inviting the candidate to discuss opportunities. This proactive approach enhances recruitment efficiency, ensuring recruiters engage candidates at the right moment.
MultiFollow.io can identify brand advocates by tracking users who frequently post positive content about a company on X or LinkedIn. When a webhook alert detects such activity, it includes the profile URL, content, sentiment, and engagement metrics, enabling a workflow to nurture these relationships. The automation adds the advocate’s details to a HubSpot contact list, tagging them as a potential ambassador for future campaigns. It also logs the activity in a Notion database, capturing the post’s content and engagement data for reference.
For immediate engagement, the workflow sends a thank-you message via the platform’s API (e.g., a LinkedIn message), acknowledging the positive mention. Additionally, the automation creates a task in Trello for the community manager to explore collaboration opportunities, such as inviting the advocate to a loyalty program. This systematic identification and engagement process strengthens brand loyalty and amplifies positive word-of-mouth.
MultiFollow.io’s monitoring of industry leaders’ profiles on LinkedIn or X provides valuable market research insights, such as discussions about emerging trends or technologies. A webhook alert delivers the profile URL, content, activity type, and timestamp, triggering a workflow to aggregate these insights. The automation logs the activity in a PostgreSQL database, categorizing it by topic and sentiment to support trend analysis. It also pushes the data to a visualization tool like Metabase, creating real-time dashboards of industry discussions.
For time-sensitive insights, such as a leader posting about a new regulation, the workflow sends an urgent Microsoft Teams notification to the research team, including the post’s content and link. Weekly, the automation emails a summary of key insights to the product development team, highlighting trends to inform strategy. This automated aggregation ensures businesses stay informed about market shifts, enabling data-driven decisions.
To leverage these use cases, businesses must configure MultiFollow.io’s webhook feature to integrate with Zapier or n8n. Below are detailed steps for each integration.
MultiFollow.io’s webhook payloads include fields like "platform", "profile_url", "activity_type", "content", and "datetime", and others. Review the MultiFollow.io API documentation for precise field mapping.
MultiFollow.io uses TLS encryption for webhook data. In n8n, enable authentication for self-hosted instances to enhance security.
Ensure your MultiFollow.io plan includes API webhooks and that Zapier/n8n workflows comply with app-specific rate limits.
The integration of MultiFollow.io with Zapier and n8n offers powerful automation opportunities for social media monitoring.
By leveraging real-time alerts for specific profile activities, businesses can track competitors, engage influencers, recruit candidates, identify brand advocates, and gather market insights efficiently. Setting up these integrations is straightforward, requiring minimal configuration to connect webhooks and build workflows. As social media continues to drive business strategies, MultiFollow.io, combined with Zapier or n8n, empowers organizations to act swiftly and strategically on critical insights.
You can easily try MultiFollow.io for free. Register on MultiFollow.io here.
Arthur
CTO at MultiFollow.io
MultiFollow.io