Social media is where businesses show off their latest moves—new products, customer engagement, big announcements. It’s also where your competitors are active, and keeping an eye on them can make all the difference. For marketing and sales teams, knowing what your competitors are up to isn’t just helpful—it’s critical.
Imagine getting an alert the moment your competitor posts something on LinkedIn, and it’s blowing up with comments and likes. Or spotting a profile update that hints at a major leadership change. With our social media monitoring platform, you can track accounts on X and LinkedIn in real-time and anonymously. Every new post, comment, like, or profile update triggers an alert, so you’re always in the loop.
Here’s how our platform can help your marketing and sales teams stay ahead.
Social media moves fast, and waiting even a few hours to catch up can mean missing out. Our platform sends alerts as soon as there’s new activity on the accounts you’re monitoring. Whether it’s a new post, a flurry of comments, a spike in likes, or a profile update, you’ll know about it immediately.
This speed lets your team analyze and react to competitors’ actions on the spot. See a competitor launch a new campaign? You can start breaking it down and figuring out how to respond right away.
You don’t want your competitors knowing you’re watching. That’s why our platform keeps your monitoring anonymous. You can gather insights without tipping anyone off, letting you observe their strategies and tactics quietly.
This discretion is key for competitive intelligence. It means you can learn from their moves without them adjusting their approach because they know you’re watching.
Our alerts cover all the important activities you need to track:
This wide coverage ensures you’re not missing anything important. You’ll have a complete view of your competitors’ social media presence, from the big announcements to the small interactions.
Email alert about a post on LinkedIn by a competitor
Not everything your competitors do will matter to you. That’s why our platform lets you filter alerts based on specific keywords. Want to know whenever a competitor mentions a certain product, service, or industry trend? Set up keyword filters, and you’ll only get alerts for the things that are relevant to your business.
For example, if you’re in tech and want to track mentions of “AI” or “machine learning,” you can set those as keywords. Now, every time a competitor posts about those topics, you’ll know instantly. It’s a way to cut through the noise and focus on what actually impacts your strategy.
Every team works differently, and we get that. That’s why our platform offers multiple ways to receive alerts:
This flexibility means our platform fits into how you already work. No need to change your process—just add our alerts to the mix.
For marketing professionals, understanding your competitors’ content strategies is a game-changer. With our platform, you can:
Let’s say a competitor posts something that gets a ton of engagement. With our platform, you’ll see it right away, and you can start breaking it down. What made that post work? Can you adapt those tactics for your own content? These insights help your marketing team refine strategies, create more engaging content, and connect better with your audience.
Sales professionals can also get a lot out of our platform. By keeping tabs on competitors’ activities, you can:
For example, imagine a competitor’s CEO updates their LinkedIn profile with a new job title. That could signal a shift in their company’s direction, which might affect their strategy. With our platform, you’d know about it immediately and can start thinking about how it impacts your market.
In a world where social media drives business decisions, staying informed about your competitors is essential. Our platform gives marketing and sales teams the tools they need to gather real-time, anonymous insights from X and LinkedIn. With comprehensive alerts, keyword filtering, and flexible delivery options, you can integrate competitive intelligence into your daily operations seamlessly.
Ready to take your competitive strategy to the next level?
If not done yet, feel free to try social media profile monitoring: register on MultiFollow.io here.
Arthur
CEO at MultiFollow.io
MultiFollow.io